Are you already planning your visit to TecnoHotel Forum? Be sure to check the congress programme each week to discover the new experts who will help you better understand the reality of the hotel sector and its immediate future.

At the 2021 congress we had the presence of brands such as Mirai, Hotelkit, Roiback, Profitroom, GNA Solutions or Neobookings. Did you miss it? Luckily, we recorded it all on video so that you can have the latest information on the digitisation of the sector at a click.

check out congress tecnohotel forum 2021

Day 1 June

10:00 Exhibition opening.

10:30 Coliving Hotels: When long stays and hybrid use seemed like madness
Talk by Ana Poley, co-founder of Coliving Hotel.

11.00 Panel discussion: «Direct and intermediated sales in post-pandemic: What does the distribution map look like?».

– Moderator: Nicolás Lleixá, Chief Commercial & Marketing Officer at Sercotel Hotel Group
– Mariona Bragulat, Senior Director of Sales Spain & Portugal, Hospitality at Amadeus.
– Helena Perelló, Chief Communications Officer at Atrápalo.
– Beatriz Oficialdegui, Marketing Director at Destinia
– Fermín Carmona Fernández, CEO & CoFounder of Hotelverse. 

11:50 BMS, RMS, IMS: Big Data and Artificial Intelligence to increase direct bookings

Lecture by Giuseppe Messina, sales development manager at Blastness.

12:15 Online marketing campaigns for hotels: success stories

Talk by José María Ramón, CEO of Neobookings

12.50 Panel discussion: «The keys to building a more inclusive and diverse hospitality industry».

– Moderator: Lucía Dávila, Mirai EMEA Sales Director.
– Charo García Silgo, Hotel Manager at Jardines de Sabatini.
– Almudena Casas, Senior Manager Learning + Development EMEA at Marriott International.
– Victoria Capellà, Director of Human Resources of Grupo Piñero
– Rebeca Ávila, Head of CSR Southern Europe at Accor.

13:40  Diversity as a strategic lever in technology companies.
Lecture by Dr. Daniela Freund, Professor and researcher, IQS School of Management, Universitat Ramon Llull.

14:00 Break

16:00 Presentation by Pablo Delgado (Mirai)

16:25 The debatable role of the Property Management Systems in Hotel’s digital transformation
Lecture by Carlo Alvarez Spagnolo, Managing Director Spain of Apaleo

16.50 Panel discussion: «PSD2 and new hotel payment systems».

– Moderator: Esther Montalvá, lawyer.
– Toni de Frutos, IT director HCC Hotels.
– Paula Miralles, responsible for Innovation in ITH, Strategic Planning and Tourism
– Simone Colombo, SVP Hospitality Southern Europe

Day 2 June

10:00 Exhibition opening.

10:30 Ilunion Hotels, building a better world with everyone included

Lecture by José Ángel Preciados, CEO of Ilunion

10:55 How to optimise the customer experience through integrated technology.
Presentation by Neil James, COO of ReviewPro, a Shiji Group solution.

11:20 Panel discussion: «Robotics and automation: from improving the guest experience to the future of industry employment».

– Moderator: Xavier Vila, Director of Deloitte.
Rita J. Varga, CEO of RaizUp.
– Miriam Perera Molowny, Marketing Director of Noray.
– Francisco Nogueira, Country Lead Spain & Portugal at Hijiffy.

12:10 Lecture by mkAtec (title to be confirmed)

Presentation given by Florencio Hernández Cruz

12:30 WhatsApp & Chat omnichannel: strategy to boost direct bookings

Lecture by Idoia Herrero Navas, Business Development Manager- Spain at Asksuite; and Antonio Hidalgo, Business Development Manager- Spain at Asksuite.

12:55 Panel discussion: «The evolution of hotel marketing»

– Moderator: Raquel Silva, directora comunicación y marketing en Alda Hotels.
– Claudia Rodríguez, Marketing & Direct Sales Director Ona Hotels.
– Juan Bota, Director de Estrategia de Hotetec.
– Openroom
– Maarlab

14:00 Break

16:00 Talk by Roiback (por confirmar tema)

16.25 Panel discussion: «Hotel Revenue Management: Trends & Innovations».

– Moderator: Marian Ruíz, Founder of Incubadora Revenue.
– Aida Muñoz, Head of Revenue Strategy at HIP.
– Patricia Diana, Area Manager, New Business EMEA at IDeaS Revenue Solutions.
– Victor Tofan, Strategic Sales Executive at Cloudbeds.
– Pau Rivera, co-founder and manager of Dataria.

17:15 Talk by Duetto Cloud